Saturday, January 29, 2005

The Umbrella as Competitive Advantage

Its just not for keeping you dry any more.  This from Cory Doctorow of BoingBoing:

HOWTO kick even more ass with an umbrella :   Link 
[via Boing Boing]


Tuesday, January 18, 2005

Dazed and Confused - Tech Marketers Numb Their Targets.

When your failings appear in an AP story, its time to change your ways Link. Of course it adds fuel to the fire for David Weinbergers relentless Cluetrain Express, this time in skit format Link. Send this to your favorite tech marketer, make the world a better place to live.


Friday, January 07, 2005

Krispy Kreme Stuffs the Channel - Who's going to eat the inventory?

Channel stuffing has never been a good idea. Make the numbers for a quarter, then spend the next few months digging out, just in time to stuff. Buzz and evangelical customers made Krispy Kreme a darling a while back (remember the long drive thru lines?). Where have all the customers gone?!Link

First Class for $200k...Better get a free massage in the price!

Time to sign up for your ride to space in SpaceShipTwo. It may be a 10 year wait, but that is less than a private trip on the Colorado thru the Grand Canyon. Here's the latest (from the BBC) on the Branson/Rutan plan you put regular folks in space Link.

Meanwhile, if you are ready to sign up, visit the Virgin Galactic website....they are not asking for a deposit YET. Link


Monday, January 03, 2005

Remember the Cluetrain, or Can I Borrow Your Pen to Open my Bike Lock?

Thesis 1 was "Markets are conversations".

Skip forward to the cover article on this week's fortune re: the importance of NOT ignoring Bloggers Link. Inside is a great example of the impact of blogger wildfire highlighting the weakness of Krytonite's bike lock (forget the key, just use a handy Bic pen). Blog readership of the issue when non-linear in under a week, after which Kryptonite announced a replacement program (subtracting $10m from the bottom line).

Why are the blogs are so important....its people listening to other PEOPLE; NOT PR folks, not marketers, not executives, not sales folks. People.

In case you need a refresher you can visit the Cluetrain Manifesto Link. Funny how some of the key authors of the Manifesto are also leading Bloggers.......


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